Healthcare Marketing
Turning Information Into Access and Communications Strategy Into Impact, this internship will give you a working knowledge of both for-profit and non-profit healthcare business models.
RecoverWell trains future leaders to communicate complex health systems clearly, ethically, and persuasively - in ways that expand access, reduce stigma, and drive measurable engagement.
Healthcare communication is not advertising. It is public trust, public education, and public health strategy in motion. The RecoverWell healthcare marketing internship develops four core competencies:
- Health Systems Messaging
- Audience Strategy & Behavior Change
- Multi-Channel Campaign Execution
- Ethical & Compliance-Based Communication
Health Systems Messaging
Healthcare is complex. Our work is to make it make sense! Our marketing interns learns how totranslate:
- Insurance terminology
- Discharge planning processes
- Levels of behavioral health care
- Post-acute services
- Care management models
- Social determinants of health
Audience Strategy & Behavior Change
Healthcare marketing requires strategic segmentation, an understanding of how each audience member will receive your messaging. Interns learn how to:
- Craft messaging tailored to each audience
- Reduce stigma around addiction and mental health
- Design calls-to-action that increase referrals
- Support outreach that improves early intervention
- Build campaigns that influence real behavior
Multi-Channel Campaign Execution
RecoverWell Interns gain hands-on experience across platforms:
- Email campaign design
- Educational webinar promotion
- Social media strategy
- Website copy optimization
- Landing page development
- Print materials and community outreach flyers
- Video scripting for explainer content
- SEO optimization for healthcare keywords
Ethical & Compliance-Based Communication
Healthcare communication requires accountability and accordance with laws and regulations that were created for patient’s safety. They understand that trust is the most valuable currency in healthcare. Our Interns are trained in:
- HIPAA-compliant messaging
- Avoiding patient privacy violations
- Ethical storytelling
- Anti-body brokering compliance
- Avoiding misleading claims
- Equity-focused language
